Introduction
Cost Per Install (CPI) is one of the most critical metrics in hypercasual publishing. Lower CPI means higher profitability and scalability.
1. Strong First 3 Seconds
Your ad creative must hook users immediately. Showcase gameplay within the first 3 seconds.
2. Playable Ads
Playable ads allow users to experience the game before installing, improving conversion rates.
3. Simple Core Loop
Games with simple mechanics tend to perform better in ads and attract more installs.
4. A/B Testing Creatives
Test multiple variations of ads to find the best-performing creatives.
5. Target the Right Audience
Refine your audience targeting to avoid wasted ad spend.
Conclusion
Reducing CPI requires a mix of creative optimization and gameplay simplicity. Keep testing and iterating for best results.
